England get their Autumn internationals underway this weekend with a Saturday afternoon kickoff against Argentina at Twickenham.
This precedes further clashes with Michael Cheika’s Wallabies and Samoa to round off England’s November campaign.
Obviously, when such important and high-profile international Test fixtures take place, unions will use this as the perfect opportunity to promote their brand and their respective teams.
Last week we saw an excellent Irish rugby promo which profiled the rise of Irish stars Tadhg Furlong, Tiernan O’Halloran, Rory Best and Conor Murray.
England have now followed suit with an effort titled ‘The Game Of Our Lives’ which shows us all the characteristics which make rugby so special – respect, camaraderie, teamwork, dedication, togetherness, physical exertion and of course, the high and lows of winning and losing.
The video shows all aspects of rugby, from minis, age-grade rugby, club rugby and through to the international scene at the highest level. It also displays the people involved in all roles which you would find in any club in the country.
The campaign is to promote rugby in England and is aimed at both grassroots and professional rugby.