Gloucester revealed their new rebranding yesterday which has seen the crest of the club change to this.
— Gloucester Rugby (@gloucesterrugby) May 15, 2018
The club also released a new jersey which you can see below.
— GloucesterRugbyStore (@GlosRugbyStore) May 15, 2018
The reaction has been mixed to say the least and some supporters are worried that this could lead to an overall rebranding in the future to the ‘Gloucester Lions’, following in the footsteps of Bristol Rugby who have rebranded to the Bristol Bears.
Supporters who would not have welcomed the news would be those who have the old Cherry and Whites crest inked on their person.
However, the club have planned for this and they have stated that they will pay the cost of supporters to get a new tattoo of the new club crest to replace the old one.
Club chief executive Stephen Vaughan told The Daily Mail: “We understand change is not for everybody and if they have taken the time, energy and commitment to put our crest on their bodies, then the least we can do is show the human side and our support.
“We will reimburse them the cost of a tattoo if they wanted to get the new Gloucester Rugby logo tattooed on their person.
“That would have to be done at a tattoo parlour in Gloucester and we would give them up until the start of the new season to get in touch with us.”