Twickenham remains the only national rugby stadium in Ireland and Britain to not have sold its naming rights. The Aviva Stadium in Dublin, Principality Stadium in Wales and BT Murrayfield in Scotland have all been sponsored, and it appears that England may follow suit.
Speaking to the Guardian, CEO of the RFU Ian Ritchie said that the union would be open to the move, if the right offer were on the table.
“There’s nothing specific at the moment. We haven’t had a proposal but you would look at it. All the money we get goes back into the game, so I certainly wouldn’t rule it out. It’s the nature of the beast.”
“You’ve got to make sure it’s the right deal,” Ritchie said. “There are some brand associations that would be more challenging than others. Wembley took the ‘in association with’ option, rather than simple naming rights. There’s a balance between that and maintaining the heritage and tradition. And, frankly, what’s the money on the table?”
The fact that the Red Rose recently won the Grand Slam would make the figure more lucrative. Wales’ deal for what was formerly the Millennium Stadium is thought to be in the region of £15 million for the 10 year deal.
The underlying point of Ritchie’s argument is that every bit of money gained from the Twickenham deal would be put back into the union.